When something happens

A focused newsletter on camera and lens launches, for photographers watching their next body

What an issue holds

When a camera or a lens launches: the price and the sensor or optical formula, a firmware update worth knowing about, and an early hands-on with real image samples once one exists. Nothing between launches; for a photographer watching their next body or lens, not a running gear blog.

What it leaves out

Not unconfirmed rumours reported as fact, not smartphone camera comparisons, not photography technique tutorials unrelated to a launch, not used gear price speculation.

Where the news comes from

DPReview news, PetaPixel, Canon Rumors, Sony Alpha Rumors, Fuji Rumors.

Nobody gets this one yet. It starts when you do.

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